The Refill Coalition

Reduce your operational costs for
in-store refill by 80 - 90%

The first fully scalable refill system that:

Removes single-use packaging from retailers: both primary and secondary.

Reinvents the supply chain end-to-end: removing single-use packaging from manufacturer to the consumers' cupboards at home.

Is easy & engaging for customers; fast & safe for staff; optimised for efficient handling & storage.

Under development - solutions for liquids and tare-less* weighing.

*Tare-less means customers can fill directly into their own container without having to weigh it first.

UK Trial: Key Insights

The Refill Coalition’s in-store refill solution is currently being trialled by Aldi UK.
The last 6 months have shown:

Commercial

  • Over 1800 sales across both stores

  • Across both stores, refills on most SKUs are selling c.25-30% of sales compared to their single-use packaged versions

Operations

  • No equipment downtime

  • Staff feedback is that the equipment is easy to use and does not burden staff

Environment

  • First 3 months showed strong sales for the Aldi container, suggesting that people are intending to start a new habit

  • Wastage from customers abandoned items is lower than expected

Customer Research*

Our equipment very successfully addresses the main concerns customers have shown when using previous in-store refill systems:

  • 96% of customers find the process of using the refill station to be hygienic

  • 89% of customers find the refill station easy to use

  • 96% of customers find the refill station quick to use

* Source: Opinium Quantitative Study, February 2024, Solihull, n=303

See the solution in action

Click to play video:

Benefits of Our System

  • Optimised for forward & reverse logistics

  • Large-scale waste & carbon reduction

  • Designed to scale quickly

  • Significant end-to-end cost savings

  • Hygienically sealed, ensuring food safety & shelf life

  • Based on open standards